"I believe it’s important for a designer to understand what they truly enjoy and why. Once you figure that out, your own principles — and eventually, your style — start to take shape."
Introducing
Max Voytenko x TAMO
What was the moment when you thought and felt that design was what you wanted to do all your life? What moments and interests from childhood had an influence on your decisions?
As a kid, I was fascinated by inventors and their strange, sometimes funny, but always intriguing creations. The idea that you can make something out of nothing — just from a thought in your head — really stuck with me.
I started my career as an architect, then moved into interior design. Around 2012, I began creating objects — furniture, decor — as a hobby, something just for myself, “for the shelf.” But over time, I realized I had fully immersed myself in product design, and that it was no longer just a side interest. It became my main focus.
What is important to you in your workflow? What daily routine rituals help you in the creative process? How does your lifestyle match your work?
There are three key elements in my creative process: visual research, observing the world, and constant idea generation. I observe, analyze, break things down — sometimes down to the smallest everyday details. I don’t have any strict rituals — just a habit of constantly looking for meaning and inspiration in what surrounds me. I enjoy figuring out how things work — from mechanical systems to human interactions. My lifestyle isn’t as minimalist as the objects I design. But I’m working on it — gradually bringing order not only to my work, but to the space around me as well.
What do you like to do when you’re not working?
I enjoy making things with my hands. I restore vintage objects, carve wooden spoons and boxes, and sometimes just experiment with materials. I also love hiking in the mountains — it’s my way of switching off and recharging. Lately, I have less and less free time. Maybe because I no longer see some parts of my work as "work" — that’s how much I enjoy it.
How important to you is the place where you live? What are your favourite elements of the city? What makes you feel home?
That’s a tricky question. Of course, where I live affects me — but it’s hard to measure that influence. I love Kyiv, especially in the evenings, when I can walk its quiet streets with my wife and simply breathe. For me, home isn’t about walls. It’s about a feeling - the people and objects that make me feel at ease. Wherever I have loved ones and familiar things I care about — that’s home.
What are your favourite materials to work on? Which material gives you the most possibilities? Could you choose only one you will work all your life?
I love working with wood. Metals and textiles — a bit less. Plastics — even less. If I had to choose just one material for life — no doubt, it would be wood. It’s warm, natural, and versatile. I think wood is the most intuitive material for humans — it creates trust, calms you down, and gives you a sense of connection to something real.
Could you tell what is the connection between TAMO and your works?
I’ve been following TAMO for a while — their approach really resonates with me. To me, TAMO’s design is warm, subtly sculptural minimalism. Their objects make you want not just to use them, but to look at them, explore them, touch them. I appreciate that they create things with character — but without unnecessary noise. That kind of quiet confidence in design is something I also try to express in my own work.